Major Announcement For A7FL
Earlier this week, A7FL (American 7s Football League) sent out a press release announcing some major news. In preparations for the season opener on April 19th, 2020; the league has announced a partnership with OpenPartnership.
The partnership pertains to the sale of league sponsorship assets. With the amount of press that the league has generated in the last five seasons, this deal looks to further the exposure for the league. Said Co-founder and CEO Sener Korkusuz:
“The A7FL is extremely excited to welcome OpenSponsorship to our team. We’re grateful for the vital support of our existing sponsors and we look forward to developing new and creative partnerships with brands nationwide.”
Entering their sixth season, and with a growing base of fans; the A7FL is looking to stand out on their own, making their mark on a national level. From showcasing their games on Facebook Live and Twitch, the league is set to kick off their season with the champion PA Immortalz in the first televised game.
OpenSponsorship founder and CEO Ishveen Anand spoke optimistically about the new partnership:
“OpenSponsorship is thrilled to partner with A7FL. The league has experienced tremendous growth over the past 5 seasons and are poised to continue the upward trend. OpenSponsorship will help to bring the incredible benefits A7FL has to offer to a wide range of brands. With distribution on Twitch, Facebook Live, and Eleven Sports; we are confident that partnership with A7FL will help brands reach a new and highly attractive consumer base.”
To read further on the deal, the following is the press release:
“New York, NY: The American 7s Football League (A7FL®), one of sports’ fastest growing and most exciting new leagues, has announced a partnership with OpenSponsorship; the world’s largest two-sided sports sponsorship marketplace. OpenSponsorship will assist with securing event and organization-wide sponsorships, as well as activate promotional and business partnerships.
The A7FL has pioneered a completely new football format – 7-on-7 without helmets or hard-shell pads – that provides the toughness and excitement that fans love; while significantly reducing concussions and other repetitive head impacts. Not only has the league proven to be safer for players, but it’s also a hit with fans. In just the last two seasons, the league has grown to 16 teams and to over 500,000 social media followers and 100 million video views with 21 live games distributed both online (including both Facebook Watch and Twitch) and via national cable TV (ELEVEN Sports on DirecTV, U-verse, Fios).”
The release went on as such…
“Now entering its sixth season, the A7FL has drawn tremendous press coverage from outlets; including Sports Illustrated, The Sporting News, Bleacher Report, and ESPN. “The A7FL is extremely excited to welcome OpenSponsorship to our team,” said league Co-Founder & CEO Sener Korkusuz. “We’re grateful for the vital support of our existing sponsors and we look forward to developing new and creative partnerships with brands nationwide.”
“OpenSponsorship is thrilled to partner with A7FL. The league has experienced tremendous growth over the past 5 seasons; and are poised to continue the upward trend. OpenSponsorship will help to bring the incredible benefits A7FL has to offer to a wide range of brands. With distribution on Twitch, Facebook Live, and Eleven Sports; we are confident that partnership with A7FL will help brands reach a new and highly attractive consumer base,” says Ishveen Anand – CEO and Founder of OpenSponsorship.
For the A7FL’s upcoming Spring 2020 season, two live games per week – featuring exclusive interactive content and functionality – will air on A7FL’s Twitch channel: Twitch.tv/A7FL. The season and A7FL Live on Twitch kicks off April 19 with the Championship on July 19, 2020, as the PA Immortalz look to defend their 2019 title.”
What this may mean for future divisions… A writer’s perspective.
Currently, there is only one division in the league, the Northeastern Division. With the new partnership, it could potentially lead to an opening of more divisions. With more divisions, comes more exposure, and more exposure means better growth.
Being that this league has gotten the amount of exposure that it has, more interest in opening teams in different states would be something league officials would love. Any takers for New York State? There are at least several teams in New Jersey and Pennsylvania.
Pennsylvania, Maryland, New Jersey all have teams in the league, and with this new deal; more teams could likely follow. One of the major staples of the league is that it gives players an opportunity to film highlight reels to send to other leagues; like the NFL, CFL and the like.
Furthermore, it’s encouraged by league officials for players to get their highlights; if for no other reason than to give their players to realize their dreams. To play for those leagues mentioned earlier. To read the full message, click here.
Written by Gregory Black
Photo credit: A7FL, via Twitter
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